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MICHAEL JACKSON ATTEMPTED TO WARN US OF THE (((HOMOSEXUAL BANKING MAFIA'S))) š³āšš¦ššš¦š« TACTICS
ā£The far right is using a Michael Jackson song out of context by framing the lyrics around its ideas of the āgreat replacement.ā
BY KESA WHITE
Michael Jackson has been named the āking of popā for his timeless hits as a member of the Jackson 5 and as a solo artist. His lyrics have brought individuals across the world together as one. āBillie Jeanā and āThrillerā are some of his best-known songs, but it is āThey Donāt Really Care About Usā that has been the topic of conversation in far-right Telegram channels.
The far right took Jacksonās song out of context by framing the lyrics around the idea of the āgreat replacement.ā Appropriating a global hit performed by one of the most famous artists in modern history allows the far right to reach a wide audience, using Michael Jacksonās star status to build credibility around its claims.
The far right has a fascination with the lyrics of āThey Donāt Really Care About USā because of the themes covered in the song. The lyrics in question contain anti-Semitic āJew me, sue me, everybody do me / Kick me, kike me, donāt you black or white me.ā The conversations on Telegram involve praising Jackson for ārecognizingā that Jews were the ones in control. Users continued to praise Jackson for using the word ākike,ā deemed anti-Semitic for its historical context that dates back to the Jewish community entering the United States via Ellis Island.
The word ākikeā is offensive, which pleases the far right and helps build a narrative frame around a misconstrued version of Jacksonās song. The lyrics about Jews, in addition to the chorus, āAll I wanna say is that they donāt really care about us,ā also feeds into the beliefs espoused by the Patriot movement.
The songās lyrics faced criticism for being politically incorrect when it was initially released, but it was not until recently that the far right noticed how it could manipulate the lyrics to reach a mass audience. Despite Jacksonās revisions of the song, both versions continue to be readily available online.
Jackson produced two music videos for this powerful hit. The first video opens with the statement: āThis film is not degrading one race, but pictorializes the injustices to all mankind. May God grant us peace throughout the world.ā The video takes place in prison, with disgruntled inmates surrounding Jackson. Throughout the video, visuals of weapons, bombs and beatings are shown across the screen.
The other version of the video is more upbeat, taking place in Brazil, with bright colors and dancing, but with the same problematic lyrics. Some even claimed they saw Jackson doing a Nazi salute at one point in the video. Telegram users preferred the prison version because the visuals aligned with their us-versus-them frame.
After facing criticism, Jackson explained that he purposefully used that verbiage to highlight the injustice individuals were facing at the time by creating protest music, specifically with the intention of showing the symbolic nature of name-calling people.
After users went back and forth in the channel providing their own interpretations of the song, they attempted to develop tactics to circulate the music video and create memes of Jacksonās photograph with the words āgreat replacementā or āthey donāt really care about us.ā Circulating images of the king of pop in this context across the internet could lead to those unfamiliar with the terms the opportunity to seek out further information on this type of content.
The us-versus-them mentality that binds the far right together is further solidified by the āusā Jackson uses in the song title and chorus, a user pointed out. After the user pointed out that they were considered the āusā Jackson was referring to, the channel realized that he was talking about them. While the channel did not use the words āgreat replacementā outside of putting it on memes of Jackson, it was being described implicitly by users.
The channel audience agreed that the songās purpose is to inform listeners that the government doesnāt care about them and that the authorities are willing to replace them through immigration to the extent that whites become the minority group. The great replacement and white genocide are two concepts of particular relevance for the far right because whites aspire to retain their majority status.
Based on the 2020 census results, there is a high likelihood of the far right panicking because the United States is becoming more diverse. The world saw this fear of the great replacement in Charlottesville, Virginia, when protesters chanted āJews will not replace usā during a Unite the Right rally in 2017.
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